Local SEO for service businesses
Someone needs your work today. They’ll call whoever shows up first.
One page for every job you do, in every town you serve, built to win that search. When you take your area, your competitors can’t have it.
| Search | Rank |
|---|---|
| chiropractors near me | 1 |
| walk in chiropractor near me | 1 |
| myofascial release | 1 |
| back massage therapy | 1 |
| and 14 more at position one. | |
One client’s results, a chiropractic clinic. Not an average, and not a promise of yours.
A second client, measured by someone else
Leads, not impressions
A home services company our team worked on. These are inbound leads from unpaid search, counted by an outside reporting tool rather than by us. Every figure here is printed on the report itself.
The same month, three years running. That August came in at 22 leads, on a three month average of 25.
The report counts unpaid search only and excludes advertising by its own definition. It covers one company in one region, and it is not a promise of yours.
“Please remove our phone number from our home page and our contact us page as we cannot physically answer all of the phone calls from inquiries.”
Business owner, writing to our team.
“At least with the little bit of searching I’ve done, we seem to be coming up in the first few results in some of the cities I’ve searched, even above [a] guy that has 1,000 landing pages! I’m happy with what you’ve done so far.”
Owner, home services company. Sent to our team unprompted.
One Client’s Own Search Console
Where the practice ranks, search by search
Every number is the practice’s position in Google. Eighteen of nineteen sit at one.
| Search | Rank |
|---|---|
| cranial release technique near me | 1 |
| walk in chiropractor near me | 1 |
| ehlers danlos treatment near me | 1 |
| chiropractors near me | 1 |
| myofascial release | 1 |
| back massage therapy | 1 |
| eds doctor near me | 1 |
| eds geneticist near me | 1 |
| and 10 more at position one. | |
Typed from the practice’s Google Search Console export, position for position. Three more queries are withheld because they would identify the practice, which is one clinic in one city and asked to stay anonymous.
Most owners aren’t losing because they’re bad at the work.
They’re losing because when somebody needs the job done and types it into Google, somebody else comes up. Think about where your work has actually come from so far.
Referrals
Great when they come. You just can’t turn them up when you need them. A slow month doesn’t care how good your last job was.
Paid ads
They work while the meter’s running. Stop paying and you’re gone that same day. Nothing you paid for stays yours.
Cheap SEO
Usually a monthly invoice for activity nobody can explain. A few blog posts, a report full of numbers going up while your phone stays quiet. Most of those agencies aren’t scamming you. They’re just not building the thing that wins the search.
Every search worth winning gets its own page
Every service you offer, in every town you serve, is a separate search. Somebody wins each one. Most businesses have a single page trying to cover all of it, and that page doesn’t win much.
Then we build a dedicated page for each one on that list. Each page is written for that job and that town, rather than duplicating one template and swapping the location name. It has to stand on its own as a useful answer for that search, and we keep it current month after month.
The work is front-loaded and there’s a lot of it. That’s why almost nobody finishes it on their own. It’s also why the ones who do end up owning the whole map.
- 1The service and the town, right in the headline.
- 2Written for this page only, never spun from a template.
- 3One clear way to get in touch.
You choose the areas
The towns you actually serve and want more work in. You know your radius better than we do.
We map it, you approve it
We research every search worth winning across your services and areas, then bring the list back. Nothing gets built until you sign off on it.
We build and maintain it
A page for each one on the approved list, maintained month after month.
Done right, it works like a billboard standing where the whole town is already trying to spend money on what you do.
One business per service, per area
When we build your pages, we can’t build them for your competitor. That cuts both ways. Everything we do in your area points at you, and when a service and area is taken we turn the next person away.
The done-for-you build
Your map, built and maintained.
We map every search worth winning in your area and bring the list back. You approve it, we build it, and we maintain it month after month. If your map comes to 55 searches, we won’t sell you a hundred pages.
Pricing, stated plainly, on the pricing page.
True in every market we’ve worked
None of this is specific to your trade. It’s how the searching behaves.
Speed wins the call
When the AC dies in July, people call whoever comes up first. The top three take most of the calls. Everybody below that splits what’s left.
Reviews compound
Reviews count twice. Google reads them, and so does the person deciding whether to call you. Asking after every job costs you nothing, and most owners still don’t do it.
Track what turns into work
Rankings tell you whether the pages are moving. Calls and booked jobs tell you whether that movement matters.
Is your area still open?
If you want the map built and run for you, let’s talk. When a service and area is taken, it’s taken.
It’s free, fifteen minutes, and it runs on Google Meet.